About Us | The Social Media Lab â Neuromarketing Agency Ticino

How The Social Media Lab Was Born

In 2022, in Ticino, two professionals with completely different backgrounds shared the same insight: digital marketing had become improvised, superficial and disconnected from how the human brain actually works.

Alejandra Moya, a graduate in psychology and specialized in neuromarketing, knew that every purchase decision stems from brain mechanisms that have little to do with logic. Guglielmo Poli, with over 20 years of international professional training experience, knew that skills taught in the classroom had to be concrete, measurable and immediately applicable.

Their vision was clear: create an agency that didn't just do marketing, but practiced it as a science. An agency that didn't just manage social media, but taught clients how their consumers think. And so The Social Media Lab was born â the only place in Ticino where neuromarketing, social media management, web design and professional training converge under one roof.

Our Principles

The Four Pillars

These aren't just words. Every decision we make for our clients passes through these four principles.

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Science

Every strategy is based on cognitive psychology, neuroscience and reliable data â not on intuition or passing trends.

Fundamental

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Results

We measure everything. Engagement, conversions, ROI â we don't propose anything without clear, verifiable numbers.

Priority

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Training

We teach you, we don't make you dependent. We want your team to become independent and aware.

Exclusive

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Innovation

AI, AEO, new algorithms: we're always one step ahead. Let it be your competitive advantage.

Continuous

Our Team

Two Minds, One Vision

Discover how our founders built an agency completely different from all the others.

Alejandra Moya

Co-Founder & Neuromarketing Strategist

Graduate in applied psychology, Alejandra is a recognized neuroscience expert in the Swiss landscape. She completed specialized master's programs in cognitive psychology and consumer neuroscience from the universities of Zurich and Basel.

Alejandra applies neuroscience to every social strategy we design. She understands how the brain processes colors, how we respond to emotional triggers, which psychological mechanisms generate true engagement. We don't believe in trends â we believe in how the human brain actually works.

In the team, she brings the scientific rigor that transforms assumptions into measurable certainties. She speaks Italian, English and Spanish fluently.

Guglielmo Poli

Co-Founder & Head of Training

With over 20 years of international professional training experience, Guglielmo has taught in classrooms and online across Switzerland, Italy, Spain and beyond. He holds Master Trainer certifications and specializations in adult learning methodology and instructional design.

He has worked with multinationals, SMEs and universities, always transforming complex skills into concrete training programs that are immediately applicable. He speaks Italian, English, Spanish and French fluently â a rarity in Swiss digital marketing.

In the team, he brings the ability to translate Alejandra's strategies into practical training for your teams. If you buy a neuromarketing strategy, he ensures your team knows how to implement it without external help.

How We Work

Our Method

Four phases that guarantee measurable and sustainable results over time.

1

Deep Analysis

We don't start with assumptions. We analyze your audience, competitors, current algorithms and especially the psychological mechanisms that drive your customers' decisions. Through behavioral surveys, eye tracking and cognitive analysis, we identify your unique conversion triggers.

2

Neuromarketing Strategy

Strategy emerges from psychology. We design your messaging, editorial plan and content strategy directly based on how your audience's brain processes information. Colors, words, timing, emojis â everything has a scientific reason.

3

Professional Execution

Strategy is blank paper if not executed well. Our content creators, designers and community managers implement the plan with precision. Every post is produced according to strategy standards â with visual, narrative and cognitive consistency.

4

Continuous Optimization

Data never lies. We monitor every metric: engagement, sentiment analysis, conversions, ROI. Every month we bring you data and insights. If a tactic doesn't work, we change it with scientific evidence. If one works, we amplify it.

Our Numbers

20+

Years of Experience

3x

Average Client ROI

4

Languages Spoken

100%

Satisfied Clients

Our Story