Why Train With Us

Three great reasons to choose The Social Media Lab Academy

💪

Practical, Immediately Applicable Skills

No abstract theory: every lesson is based on real cases, strategies that work, tools we use daily. Complete the course and apply what you've learned right away.

Hands-on
🎓

International Certification

Every course comes with professional certification recognized globally. Add credentials to your CV and prove verified expertise in the digital job market.

Certified
🤝

Continuous Support & Community

You're not alone: access an exclusive alumni community, monthly bonus webinars, updated resources and post-course support. Guglielmo and the team are here for you.

Lifetime

Our Courses

Three intensive programs to master 2026 digital marketing

In-Person

Social Media Mastery

Intensive 3-day course to completely master social media channel management. From strategy to content calendar, content creation to advanced advertising and data analysis. For entrepreneurs, professionals and corporate teams.

Course Modules:

  • ✓ Social Media Strategy & ICP (Ideal Customer Profile)
  • ✓ Content Calendar & Editorial Planning
  • ✓ Copywriting for Social & Engagement
  • ✓ Video Reels, TikTok & Short-form Content
  • ✓ Advertising: Meta Ads, TikTok Ads, LinkedIn Ads
  • ✓ Advanced Analytics & Reporting
📅 3 consecutive days 🎯 Advanced 👥 Max 12 participants
Price
CHF 1'490
Next Date
June 2026
Enroll Now →
Online

Neuromarketing Essentials

Discover how the consumer's brain works and learn to use this knowledge to create irresistible messages. 6 on-demand modules you can follow at your own pace, with video lessons, case studies and practical exercises.

Course Modules:

  • ✓ Introduction to Neuromarketing & Neuroscience
  • ✓ Cognitive Biases & Mental Heuristics
  • ✓ Emotional Triggers & Ethical Persuasion
  • ✓ Storytelling Based on Neuroscience
  • ✓ Copy & Design that Capture Attention
  • ✓ Measuring Behavior & Conversions
📚 6 modules (10-15 hours) 🎯 Intermediate ⏰ On-demand, lifetime access
Price
CHF 890
Availability
Immediate
Start the Course →
AI

AI for Marketing

Learn to use artificial intelligence to automate, analyze and optimize your marketing strategies. Hands-on 2-day course with ChatGPT, Midjourney, predictive analysis tools and marketing automations.

Course Modules:

  • ✓ AI Fundamentals: How Generative Models Work
  • ✓ Content Creation with ChatGPT & Claude
  • ✓ Visual Design with Midjourney & DALL-E 3
  • ✓ Automation: Make, Zapier, N8N for Marketing
  • ✓ Predictive Analytics & Machine Learning Basics
  • ✓ AI-First Strategies for 2026
📅 2-day intensive 🎯 All levels 💻 Practical & applicable
Price
CHF 990
Next Date
May 2026
Book Your Spot →

Corporate Training

Bring training directly to your team

Custom Courses for Your Company

Not all teams have the same needs. We offer completely customized courses on topics that matter to your company: social media, neuromarketing, AI, SEO/AEO, content creation. In-person at your location or remotely.

5-20
Participants per course
1-5
Days of training
CHF 2'490
Starting from
Request Training Quote →

Who Will Teach You

Over 20 years of experience at your service

Guglielmo Poli - Head of Training

Guglielmo Poli

Co-Founder & Head of Training

Over 20 years of experience in professional training and talent development. Speaks Italian, English, Spanish and French. Has trained more than 500 professionals in digital marketing, from small businesses to multinational corporations. His approach is practical, engaging and focused on tangible results.

Everything You Need to Know

How does the certification work?

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All courses come with professional international certification. Upon completion, you will receive a digital certificate (and paper, if you wish) attesting to course completion and acquired skills. It is recognized in the job market and you can add it to your LinkedIn.

What's the difference between in-person and online courses?

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In-person courses (Social Media Mastery, AI for Marketing) are intensive, interactive and ideal if you want to immerse yourself completely. On-demand online courses (Neuromarketing Essentials) let you learn at your own pace, with lifetime access to all materials. Choose based on your learning style.

Can I take the courses if I have no prior experience?

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Yes, absolutely. Our courses are designed for people at all levels. Social Media Mastery and AI for Marketing start from basics and progress to advanced techniques. Neuromarketing Essentials is recommended if you have basic marketing knowledge.

Which course should I choose if I'm a small business?

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We recommend starting with Social Media Mastery to learn how to strategically manage your social channels and measure results. Then add Neuromarketing Essentials to understand how your customers think. Finally, leverage AI with the third course to automate and scale. Or choose personalized corporate training.

Do you offer discounts for groups or companies?

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Yes. For groups of 5 or more people we offer exclusive discounts. Companies can request customized courses with negotiated pricing. Contact us directly to discuss your specific needs and best training options.

Start Your Training Journey

Choose the course that's right for you, enroll today and start learning from the best digital marketing professionals. Your new career in digital starts here.